Tinder fake profiles used to highlight scale of sex trafficking abuse

The Immigrant Council of Ireland has partnered with ad agency EightyTwenty to raise the issue of sex trafficking

One of the fake profiles used on Tinder to highlight sex trafficking by EightyTwenty and the Irish Immigrant Council
One of the fake profiles used on Tinder to highlight sex trafficking by EightyTwenty and the Irish Immigrant Council

Fake accounts on Tinder, using pictures of models with cuts and bruises, have been set up as part of a campaign against sex trafficking.

Dublin-based advertising agency EightyTwenty and the Immigrant Council of Ireland are behind the scheme.

Profiles initially show a picture of an attractive person, but when users swipe to see more photos they are then confronted with images depicting abuse that victims of trafficking are often subjected to.

It is intended that the campaign will tell stories about those caught up in sex trafficking and prostitution.

Organisers hope it will make men of all ages aware of the consequences of their actions when they buy sex.

According to the agency behind the project, it has received positive feedback from those viewing it so far; many are said to be shocked that the crime is happening in the midst of modern societies.

With every swipe through the pictures the physical impact of trafficking becomes more apparent, before a message asking for support appears.

One of the fake Tinder accounts that have been set up

Denise Charlton, chief executive of the Immigrant Council of Ireland, which has supported 60 women trafficked to Ireland, said:

“Sex trafficking is one of the most lucrative crimes with the sums involved on a par with those for drug smuggling and gun running, yet many people are not aware that it is a reality in communities right across Ireland.

The campaign is raising awareness of sex trafficking on the dating site

“The Immigrant Council of Ireland is committed to using every possible opportunity to increase awareness about the activities of the thugs behind these crimes and the impact on their victims.”

The campaign is one of the first of its kind on Tinder and uses the app’s free service to distribute its message to the largest possible audience and to those that might not otherwise be reached by traditional media sources.

Register for free to continue reading

Registration is a free and easy way to support our truly independent journalism

By registering, you will also enjoy limited access to Premium articles, exclusive newsletters, commenting, and virtual events with our leading journalists

Please enter a valid email
Please enter a valid email
Must be at least 6 characters, include an upper and lower case character and a number
Must be at least 6 characters, include an upper and lower case character and a number
Must be at least 6 characters, include an upper and lower case character and a number
Please enter your first name
Special characters aren’t allowed
Please enter a name between 1 and 40 characters
Please enter your last name
Special characters aren’t allowed
Please enter a name between 1 and 40 characters
You must be over 18 years old to register
You must be over 18 years old to register
Opt-out-policy
You can opt-out at any time by signing in to your account to manage your preferences. Each email has a link to unsubscribe.

By clicking ‘Create my account’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Already have an account? sign in

By clicking ‘Register’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Register for free to continue reading

Registration is a free and easy way to support our truly independent journalism

By registering, you will also enjoy limited access to Premium articles, exclusive newsletters, commenting, and virtual events with our leading journalists

Already have an account? sign in

By clicking ‘Register’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Join our new commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in