Nike had released a major new advertisement celebrating London's diversity, featuring an array of stars including Skepta, Harry Kane, Michael Dapaah and host of other figures from the worlds of sport and music.
Called ‘Nothing beats a Londoner', the three-minute short film is full of cameos as it shows young sportsmen and women describing the hurdles they face to play the sport they love in the capital city.
The piece opens with grime pioneer Skepta in a cornershop talking on the phone as the instrumental to his 2015 hit ‘Shutdown’ plays in the background.
A moment of comedy sees Michael Dapaah, the actor behind Big Shaq of ‘Mans Not Hot’ fame, boast of being best mates with Arsenal’s Alex Iwobi, who then rejects him, with artists J Hus, AJ Tracey and Dave looking on in disapproval.
Mo Farah, Eden Hazard and Dina Asher-Smith also appear in the video, as well as 258 young Londoners taking part in boxing, rowing, swimming, and a host of other sports.
Many on social media were quick to voice their approval:
Some took the scenes of crowded, council-run sports facilities as a veiled criticism of former London mayor Boris Johnson’s running of London:
Nike will launch a campaign during February half-term week across 270 sports venues in the city in which Nike-sponsored athletes will meet communities and play sport with young people.
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