Elementary

Yes, well. We doubt that the Great Detective would have needed more than two puffs on the first pipe to crack the Strange Case of the Fictional Character Being Awarded an Honorary Fellowship by the Royal Society of Chemistry: "There is in this country, Watson, a shadowy group of people whose cold ruthlessness in pursuit of their goal is unrivalled in history's annals..."

But that's enough about the world of PR. And, as wheezes go, this one seems rather jolly; who, after all, would begrudge chemists a bit of fun? We can see much potential elsewhere, too. Royal Naval College: Long John Silver, the Owl and the Pussycat. Guild of Caterers: Dr Hannibal Lecter, Mr Kipling. Royal College of Psychiatrists: Prince Hamlet of Denmark, Homer Simpson. Royal Pharmaceutical Society: Dr Henry Jekyll. British Association of Cosmetic Surgeons: Mr Dorian Gray. RSPCA: Mr William Sikes. British Association of Anaesthetists: the Ancient Mariner. We say: more nominations, please!