Naked truth

Wednesday 04 August 2004 00:00 BST
Comments

Everyone knows the naked truth can be a powerful thing. Get Lucky TV, which has just got Ofcom's approval to broadcast "naked news" into British homes, must be hoping that it is a lucrative thing too. It is difficult to predict how the British will react to presenters stripping off mid-bulletin, but one thing's for sure: naked news is going to have to appeal to as wide a demographic as possible to be successful; and that means male, as well as female, presenters. Can we suggest Alastair Campbell? He's got journalistic experience, he's not doing much at the moment and, most importantly of all, he is supposed to be an expert on sexing things up.

Everyone knows the naked truth can be a powerful thing. Get Lucky TV, which has just got Ofcom's approval to broadcast "naked news" into British homes, must be hoping that it is a lucrative thing too. It is difficult to predict how the British will react to presenters stripping off mid-bulletin, but one thing's for sure: naked news is going to have to appeal to as wide a demographic as possible to be successful; and that means male, as well as female, presenters. Can we suggest Alastair Campbell? He's got journalistic experience, he's not doing much at the moment and, most importantly of all, he is supposed to be an expert on sexing things up.

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