No Spoilers! How do you review a film that no one wants to hear about?

‘Avengers: Endgame’ exists to be experienced together, with your fellow cinemagoers, all gasping and cheering at the right moments

How do you review a film that no one wants to hear a single word about? That’s been the film critic’s dilemma this week, as Avengers: Endgame arrives in cinemas under a veil of secrecy.

As I left an early screening of the Marvel blockbuster, still processing all the revelations I’d just witnessed, I was faced with a wall of cinema employees, all holding up signs reminding me of one thing: #DontSpoilTheEndgame. I understand why Disney is so keen to get the message across. The film exists to be experienced together, with your fellow cinemagoers, all gasping and cheering at the right moments. Maybe there’ll be a bit of crying, too?

But I wasn’t the only film critic who felt a touch of nervousness when compiling my reaction. How do you avoid potentially upsetting someone when almost anything could be interpreted as a spoiler?