As lifestyle editor, Extinction Rebellion tells me something very important about our readers

Lifestyle coverage and environmentalism go hand in hand: we celebrate and promote the brands that are making a conscious effort to change

Whatever your views surrounding the climate change activist group Extinction Rebellion, who have brought London to a standstill this week, you can’t deny that their message has hit home.

As 2019 Earth Day approaches on Monday, there’s no greater time to celebrate our world and do our bit for the environment – whether that’s as simple as turning down a plastic straw in the pub or lobbying your local MP to reduce traffic emissions.

For someone who edits a section of a newspaper largely aligned with consumerism: fashion, beauty, food and drink; environmentalism can seem at odds with our coverage. But, quite the contrary. Consumers have more power than anyone else to direct this conversation. When we spend our hard-earned cash, we decide whether or not we are going to prioritise our own comfort and convenience or support the brands seeking to do good.