An internal memo this week served as a reminder that journalism is as much a science as an art, as our reporters were urged to curtail, or at least keep an eye on, their word counts.
It recalled an acronym employed by an old chemistry teacher while prepping the class for exams: Kiss – keep it short and simple (his other favourite was RTFQ – read the f***ing question).
This is important as there’s an awful lot of news to digest. Who hasn’t read half an article, assimilated the bare bones and moved on? Thank you, next.
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