When Elon Musk hosted Saturday Night Live he addressed the elephant in the studio – namely, his personality. “To anyone I’ve offended, I just want to say I reinvented electric cars and I’m sending people to Mars on a rocket ship. Did you think I was also going to be a chill, normal dude?”
That was in 2021. Here we are, two years later, and Musk, owner of X, formerly known as Twitter, has just gone and told advertisers to “go f*** yourself”. He doesn’t mean any old businesses that will pay to sell their wares either, but some of the world’s biggest, mightiest corporations.
He’s aiming at the likes of Apple, IBM and Disney, all of which have deserted the social media platform after Musk was accused of posting his support for an antisemitic conspiracy theory. He did say the post was the “worst and dumbest thing I’ve ever done”.
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