Let Boris Chunter? Loud Brash n' Cocky? What does LBC radio stand for as it goes live nationwide?

Mayor of London Boris Johnson expresses his views on LBC (PA)

Previously confined to London's airwaves, this morning LBC radio went live for the first time across the entire country. Of course, this required a change of name. Or rather, another change of name. In in its early days, LBC stood for 'London Broadcasting Company'; then, in 2007, it became 'London's Biggest Conversation'; as of a few hours ago it changed once more - to 'Leading Britain's Conversation'. But surely they shouldn't stop there! There are innumerable other names that deserve a chance, and we've prepared a helpful list...