Letter: Advertising Gallic flair

Sir: John Lichfield, your Paris correspondent, says the caption "Freedom of expression begins on the walls" accompanying the poster showing a detail of a mural from the ruins of Pompeii is a "rather pompous slogan" ("French confront the admen's naked truth", 31 July).

A better (and more accurate translation) of the caption is "freedom of expression was born on the walls"and shows that the use of a very ancient mural in support of the use of sexual imagery in modern advertising is a neat - and hardly pompous - example of Gallic flair and deftness.

MICHAEL VARCOE-COCKS

London W6