LETTER:BBC's 'whiter than white' image

Thursday 08 June 1995 00:02 BST

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From Mr T. S. Lau

Sir: I am sad and surprised to read about what happened to Carol Vorderman as a result of her appearance in a soap powder commercial.

A large number of television personalities, politicians and prominent people in public life present TV commercials. I have long questioned the wisdom of such activities. No doubt, commercial firms and manufacturers would choose the right person to give credence to their products, and most of us would know that these commercials are made to convince.

Advertisements are essential in a consumer society, but we must ensure that all products are presented in a truthful way.

Yours faithfully,

T. S. LAU

Stanmore, Middlesex

6 June

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