Sir: Ruth Dudley Edwards (Diary, 13 March) describes complaints against Walker's Crisps adverts involving Gary Lineker as ludicrous on the grounds that everyone knows how nice he is.
However, of those children who are aware of Mr Lineker as a "nice man", how many will now see him as a role model for stealing and bullying, rather than in his previous position as a model of sportsmanship and general good behaviour? Surely we have few enough public figures whom children can look up to these days without risking the loss of one formerly outstanding example for the sake of selling a few more packets of crisps.
Yours faithfully,
JOHN A. TRAVIS
Harbury, Warwickshire
13 March
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