Letter: Perceptions of a new look

Sir: WOULD SOMEONE TELL THE DESIGNER OF YOUR 'NEW LOOK' THAT LONG SENTENCES IN CAPITAL LETTERS ONLY ARE HARD TO READ? AND THAT THE SENTENCES APPEARING ABOVE EVERY HEADLINE ARE DISTRACTING AND UNATTRACTIVE. WHICH SHOULD I READ FIRST, THE HEADLINE OR THE SUBHEAD? THIS DESIGN PROVIDES FEW ANSWERS. ALSO, YOUR NEW TYPEFACE SEEMS TO LACK AUTHORITY AND CONVICTION.

Nobody likes change, unless it's clearly change for the better. The problems of your new design won't stop me reading your otherwise excellent paper. I'm just sad that the redesign isn't clearly better than the clean, easy-to- read and classic look it has displaced.

Yours faithfully,

JERRY HOLTAWAY

Bath

18 March