9 key looks from the Blood Orange ‘Augustine’ music video

Under his Blood Orange monicker, Devonté Hynes has created one of the tightest aesthetics in pop music.

From the album covers to the music videos to the sound to the clothing, it all feels cohesive - definitely laced with 80s and 90s nostalgia and yet still coming across as a completely new proposition.

While his work feels rooted in New York City, his new album Freetown Sound adds new ethnographic layers.

“My dad is from Freetown, Sierra Leone. He moved to London in the beginning of the ‘60s when he was in his early twenties,” he told Okay Africa.

“The album is kind of like multiple lenses. It’s me being born in London and moving to America the same age that my parents moved from where they were born,”

These reference points are clear in the video for lead single ‘Augustine’, with its painted Sierra Leonean flag backgrounds and British chippie meets American diner locations.

Oh, and it’s filled with enviable outfits and looks:

Black leather jacket and cap, no shirt, chunky gold buckle belt and George Michael moves

Orange bucket hat, navy hoodie, clashing blue basketball shorts, gold watch

Ripping a solo on a vintage Steinberger with your shirt off

Guyana cap, white 'Terrible' cropped tee (how is he pulling that off), faded blue jeans

Off-white, possibly tucked in, peace corps tee

Old school England polo shirt, buttoned up

Dungarees. Just dungarees.

Tinted glasses, general 'skate park sage' vibes

Filling your empty NYC apartment with dry ice and shredding the piano