Anchorman 3: '17 times you were in a glass case of emotion?' Sequel will be about online news, if it ever gets made

Anchorman writer and director Adam McKay has revealed that if Ron Burgundy’s story is ever picked back up, it will be during the era of internet journalism.

"That was what we kind of talked about," he told Yahoo!. “We talked about doing one that was about the rise of the new media.

"I also thought there was something to the idea - and who knows, maybe we will do one some day - I also thought it'd be cool to have Ron Burgundy get embedded in the Iraq War.”

He continued: ”We kicked around that idea. But we've never got that serious about it, but it would have to be the next stage of what the media has become.

"And I think you're right, I think it's the Internet. The only thing is by then Burgundy would be getting pretty old.”

"So maybe it's a movie we make in 10 years, when Will [Ferrell] 's aged up and it actually makes sense that you can set it in 1997 or '98."

McKay added that he was surprised more people didn’t pick up on Anchorman 2: The Legend Continues’ ratings-chasing satirical elements.

"That was the reason we made [Anchorman 2], for that element," he said.

"I was really surprised when it came out that not that many people talked about it, but that was literally the reason we made the movie.

"To talk about how [the emphasis on] ratings and for-profit [news] destroyed broadcast journalism as we know it.

"And we loved the idea that Ron Burgundy was the one to think of it. I think we have been playing with [those ideas in] each movie through the years, sharpening the view."

McKay’s next project is a big one - a comedy/drama centering around a group of people who actually profited from the 2007 financial crisis, played by Brad Pitt, Ryan Gosling, Christian Bale and Steve Carell