New TV spots have since been released, Bill Skarsgård’s Pennywise making another appearance, the devilish clown continuing to haunt the Loser Club.
The first features extended footage of the iconic villain chasing the children through a haunted mansion, while the second sees Pennywise appearing on Television and chanting “kill them all”.
Recently, the run-time for IT was revealed, the British Board of Film Classification (BBFC) clocking the long-awaited horror film at 135 minutes and awarding a 15 rating.
Following the release of the first trailer, professional clowns around the world were left furious, believing the film’s release would be bad for the clown business.
King praised an early cut of the upcoming film, calling It a 'wonderful production’ and writing on twitter how it “succeeds beyond my expectations”.
Another film based on the Author’s work, The Dark Tower, reaches cinemas later this month, receiving devastating reviews from critics.
Along with Skarsgård and Jaeden Lieberher (best known for Midnight Special and The Book of Henry), the film stars Jack Dylan Grazer and Finn Wolfhard (Stranger Things).
The remake was originally under the guidance of Cary Fukunaga — the director behind the first season of Nic Pizzolatto's crime anthology True Detective — with The Revenant and Detroit actor Will Poulter on board to play Pennywise.
Tim Curry previously played the clown in the televised miniseries released in 1990. The remake will be released September 2017.
Join our new commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies