Margot Robbie recreates American Psycho’s obsessive morning routine for Vogue

'In the morning, if my face is a little puffy, I'll hold too cold spoons, dipped in lapsang souchong, over my eyes'

Vogue has gone to great and esoteric lengths to promote its new Margot Robbie cover story, shooting a near shot-for-shot remake of Patrick Bateman’s morning cleansing routine scene in American Psycho.

The commercial is presented “with apologies to Bret Easton Ellis” but is actually a pretty good parody, seeing Robbie stare at a mounted vinyl copy of the politically conscious Hamilton soundtrack that hangs on her bathroom wall, and bathe her eyes in lapsang souchong using the backs of teaspoons.

For reference, here’s the original:

The Robbie version was directed by Ariel Schulman and Henry Joost, the duo behind Catfish and the Paranormal Activity series.

This is far from the first time American Psycho has been reenvisioned/parodied, with Kanye West having previously re-shot its infamous Phil Collins-backed murder scene to promote his album Yeezus.