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Eminem: Fake drug website hints rapper's new album could be called 'Revival' plus details on release date

Eminem could release his new record as early as November

Roisin O'Connor
Music Correspondent
Friday 27 October 2017 09:17 BST

Eminem is preparing to release his highly anticipated next album and it appears he may have revealed what its title will be.

Paul Rosenberg, the rapper's longtime manager and recently-appointed CEO of Def Jam Recordings, posted a photo on Instagram on 25 October.

In the picture he's holding up a copy of the upcoming Yelawolf album Trial By Fire, which is out today.

However some eagle-eyed fans on Reddit were more interested in the poster in the background.

They noticed the huge advert for a drug called "Revival" covering the side of a building across the street.

But there is no drug called Revival.

The advert was apparently bought by Interscope Records, according to a listing on the Detroit Free Press, and promotes the website

Fans are linking this to Eminem for a couple of reasons. First, the 'E' in the name is backwards, as it is on Eminem's logo.

Then there's the website created for the supposed drug that treats the made-up condition 'Atrox Rithimus'.

Those taking the drugs are told to let their doctor know if they have any of the following symptoms - an obvious reference to "Lose Yourself":

Fever, sweats, or chills

Sweaty palms

Muscle aches


Shortness of breath

Blood in phlegm

Weight loss

Warm, red, or painful skin or sores on your body

Diarrhea or stomach pain

Burning when you urinate

Urinating more often than normal

Highly combustible head

Then there's a reference to his track "I Need A Doctor" ft. Dr Dre, and if you call the US phone number listed - 1-833-2GET-REV - and let the recorded message play you can hear a piano background tune that sounds a lot like the track.

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Billboard reports that if you stay until the very end you'll here a female voice say: "We give you some serious f***ing credit for sticking through this ad."

Eminem last set up a fictional website to promote his Relapse album in 2009, for a rehab centre called Popsomp Hills... Popsomp happens to be the company credited as a manufacturer for the Revival drug at the bottom of the website.

Oh, and the billboard advert is paid for until 21 November - which could be the album's unconfirmed release date.

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