Kendrick Lamar halftime performance: The likely reason why he didn't address Donald Trump's attendance

(ESPN)

Kendrick Lamar performed the halftime show at college football's CFP National Championship Game in Atlanta last night, an event which was also attended by one Donald J. Trump.

The president took to the field for the National Anthem ahead of the clash between Alabama and Georgia, before Kendrick became the focal point at halftime.

The spiritual leader of the hip-hop community who raps extensively about politics and social issues, many expected Kendrick to somehow protest or reference Trump's presence, but this didn't come to pass.

This was possibly down to the fact that Trump reportedly left before the halftime show, but there was still the opportunity for Kendrick to address the fact that he had just shared a stadium with the president, a natural enemy, perhaps telling him to: "Sit down. Be humble."

The reason why Kendrick chose not to reference him, however, is probably because it simply isn't his style.

"I mean, it's like beating a dead horse," he previously told Rolling Stone with regard to talking about Trump on track. "We already know what it is."

On 'The Heart Part 4' last year he did say: "Donald Trump is a chump, know how we feel, punk? / Tell 'em that God comin' and Russia need a replay button, y'all up to somethin'," but even then it didn't feel like his heart was really in it.

K-Dot is not the kind of guy to take a cheap pop, to reductively minimise his thoughts/oppositions into a viral soundbite. DAMN. was his first album release since Trump's election, but even then he still kept his thoughts more atomised.

Tempting though it may be to verbally obliterate one man, Kendrick has thus far maintained his focus, concentrating more on things like the atmosphere that lead to the election of Donald Trump than the election itself.