The Taylor Swift empire continues to grow.
In a mysterious snake-filled lead-up, the singer revealed her new album would be titled Reputation, with its lead single titled 'Look What You Made Me Do'; the announcement also teased an upcoming tour, though its dates are yet to be confirmed.
The tour will, however, feature a slightly different approach to purchasing tickets thanks to the new 'Taylor Swift Tix' system, created in conjunction with Ticketmaster's Verified Fan feature.
Fans will first have to register with the 'Taylor Swift Tix' website using their Ticketmaster account, before completing a number of "unique activities" to advance their spot in line.
Pre-ordering Swift's album or purchasing Reputation merchandise will give you a "high boost" in the queue, while watching the 'Look What You Made Me Do' lyric video or signing up for the e-mail list will give you a "low boost". The more boosts, and the bigger those boosts, the higher up the priority list you go.
While it's commendable that Swift and her team are trying to combat scalpers, the tactics immediately become a major problem when a fan's loyalty is essentially being tested on how much dough they're willing to spend.
Reputation is set for release on 10 November.
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