ITV confirm The Voice and The Voice Kids will join their TV roster including The X Factor and Britain's Got Talent

ITV also have entertainment shows Saturday Night Takeaway and I'm a Celebrity

Independently co-produced shows like The Voice could be axed (Getty Images)

Earlier this year, the BBC announced that the fifth series of The Voice would be their last, confirming the contest had been “poached by another broadcaster”.

Confirmation has now come that ITV has indeed picked up the singing contest for three series, as well as introducing spin-off show The Voice Kids, both starting in 2017.

When originally announced that the BBC had decided to not renew their rights to the show, it was assumed ITV would no longer bother with The X Factor, yet this seems not to be the case.

The channel’s director of television Peter Fincham confirmed that The Voice would join their ever-growing roster of big entertainment shows, name-checking The X Factor, Britain's Got Talent, Saturday Night Takeaway and I'm a Celebrity.

Director of entertainment and comedy Elaine Bedell added: "From the compelling blind auditions, through to the nail-biting battle rounds, knockouts and live shows, The Voice has become a worldwide sensation and we are very much looking forward to its arrival on ITV in 2017.”

The BBC will host one last series of The Voice in January, with Ricky Wilson, Paloma Faith, Boy George and Will.i.am set to host. It is unclear whether the hosts will return for the ITV show.

Four years ago, ITV lost out to the BBC in a bidding war for the originally Dutch TV show, spending £20 million. The bid was criticised by Culture secretary, John Whittingdale, who questioned whether the show was "distinctive" compared to shows aired by commercial competitors.

Creator of the show, John de Mol, who is responsible for the popular show Big Brother, owns the production company Talpa, which was bought by ITV for £355m earlier this year.