The 60-second advert, which celebrates the 25th anniversary of Lynx Africa, follows teenagers using the product throughout the 1990s, 2000s and 2010s, ending with a bizarre clip of a squirrel simulating sext with a can of Lynx Africa.
More than 150 people complained to the Advert Standards Authority about the advert after it aired at around 8:45pm on Saturday night during Britain’s Got Talent, calling it “offensive” and “inappropriately scheduled”, and “unsuitable for children”.
“We had 155 complaints about the Lynx TV ad featuring a squirrel behaving amorously with a deodorant can,” the ASA told Metro.co.uk, adding: “No decision has been made on whether there are grounds for an investigation.”
Viewers took to Twitter on Saturday night to voice their anger about the advert, with one user writing: “We are watching this as a family, can I ask why the inappropriate ad for Lynx with a squirrel getting it on with a deodorant can before the watershed? Complaint logged.”
Meanwhile, another complained: “Did anyone else see the squirrel dry humping the lynx deodorant can on the ad break?”
However, one mum saw the funny side, tweeting: “Child No 5 watching #bgt and saw the @lynx advert. Mum, mum the squirrel is dancing with deodorant!”
Join our new commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies