In the new age of technological and social efficiency, Channel 4's looking to cut out a few major steps in the dating process: get naked first, actually learn about each other's personalities second.
They're introducing Naked Attraction, which they promise will push the boundaries of the traditional dating show with what they call (via The Mirror), "a daring new dating series that starts where some good dates might end - naked."
The show sees both a single man and a single woman each presented with six potential dates to choose from, all standing before them entirely in the nude; with the chosen couples then heading off on a date to see if those initial instincts turn out to be correct.
It's a format that is supposedly trading off the belief of some evolutionary psychologists and sexual scientists that the best indication of a successful partner is still found in the physique itself; though modern culture has added peripheral factors of attraction such a dress sense and occupation.
The show will be hosted by Anna Richardson; its first episode will feature contestant Aina, who's after someone adventurous - which you presumably would have to be to sign onto this show.
Naked Attraction premieres Monday 25 July, at 10pm on Channel 4.
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