Our Planet: David Attenborough's new Netflix documentary trailer debuts during Super Bowl
Netflix has unveiled its only Super Bowl ad
Netfix has unveiled a new trailer for Sir David Attenborough’s next documentary.
The streaming service purchased only one commercial during the major sporting event, which traditionally attracts millions of viewers, opting to advertise the eight-part series.
Our Planet, which will be released on 5 April, is narrated by Attenborough.
The 30-second clip released by Netflix on Sunday features several of the species that will appear in the nature documentary.
It describes the programme as “a global event that reminds us we’re all on one team”.
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Show all 10Netflix has previously added several of Attenborough’s BBC documentaries, including the globally acclaimed Planet Earth, to its catalogue.
Our Planet, which comes in partnership with the World Wildlife Fund, was taped across seven continents in 50 different countries.
The streaming service told Deadline it chose to debut the trailer during the Super Bowl to remind viewers that “our planet is our home and this is more than just a game.”
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