North Face targeted by oil and gas attack ad for refusing to work with fossil fuel companies

Company refuses to sell 400 jackets to Texas-based Innovex Downhole Solutions

Danielle Zoellner
New York
Friday 04 June 2021 20:38
Comments
<p>Oil and gas company launches attack ad against North Face </p>

Oil and gas company launches attack ad against North Face

The North Face has been targeted by an oil and gas attack ad after the company refused to affiliate itself with another fossil fuels business.

Chris Wright, the CEO of Denver-based Liberty Oilfield Services, launched a campaign against the company that included setting up billboards around North Face’s Denver office, creating a website, and orchestrating a social media campaign, Fox News Business first reported.

This campaign, entitled “Thank you, North Face”, has focused on the clothing company’s alleged hypocrisy for refusing to provide jackets to an organisation it didn’t want to be associated with publicly.

Innovex Downhole Solutions, an oil and gas company in West Texas, was denied 400 jackets from the company earlier this year, sparking the backlash.

North Face defended the decision at the time because it said the company was “not consistent with its brand standards.”

But Mr Wright and his campaign have pointed out that the eco-friendly company currently relies on oil and gas companies in order to produce some of its products.

“That North Face puffer looks great on you. And it was made from fossil fuels,” one billboard from the campaign says.

Fossil fuels can create petrochemicals to produce synthetic materials that are used in some of what North Face sells, including its boots and backpacks.

The California-based company has previously announced it intends to provide “100 per cent responsibly-sourced apparel fabrics by 2025.”

The Independent contacted North Face for a comment.

Mr Wright told Fox News Business that the goal of the campaign was to spark a conversation about fossil fuels and their role with the US economy as well as climate change.

Scientists have attributed the burning of fossil fuels as one major industry that’s exacerbated the climate crisis. But Mr Wright sees the role of the fossil fuel industry differently.

North Face might realise their “oil and gas is evil [stance] is kind of silly because my whole lifestyle depends on it, and all the products I enjoy in the outdoors are made out of it,” Mr Wright said.

Register for free to continue reading

Registration is a free and easy way to support our truly independent journalism

By registering, you will also enjoy limited access to Premium articles, exclusive newsletters, commenting, and virtual events with our leading journalists

Please enter a valid email
Please enter a valid email
Must be at least 6 characters, include an upper and lower case character and a number
Must be at least 6 characters, include an upper and lower case character and a number
Must be at least 6 characters, include an upper and lower case character and a number
Please enter your first name
Special characters aren’t allowed
Please enter a name between 1 and 40 characters
Please enter your last name
Special characters aren’t allowed
Please enter a name between 1 and 40 characters
You must be over 18 years old to register
You must be over 18 years old to register
Opt-out-policy
You can opt-out at any time by signing in to your account to manage your preferences. Each email has a link to unsubscribe.

By clicking ‘Create my account’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Already have an account? sign in

By clicking ‘Register’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Register for free to continue reading

Registration is a free and easy way to support our truly independent journalism

By registering, you will also enjoy limited access to Premium articles, exclusive newsletters, commenting, and virtual events with our leading journalists

Already have an account? sign in

By clicking ‘Register’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Join our new commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in