How Sundried is making sustainable sportswear from plastic bottles and coffee grounds

Founder Daniel Puddick had two goals: to create a sportswear brand and build an ethical company. He talks to Martin Flynn about turning all those energy drinks into wearable clothes

Since 2016, the brand has grown from six products to more than 100 (Sundried)

There’s nothing new about the idea of staying hydrated during exercise. But how about wearing the remains of your pre-workout coffee or energy drink?

The performance of eco-friendly brand Sundried suggests the latter is increasingly popular for those concerned with the environmental cost of training gear.

Sundried’s range, which includes clothes made from recycled coffee grounds and plastic bottles, has grown from six product styles to more than 100 within four years. Having initially predicted revenues of £3m for 2020, CEO Daniel Puddick claims his company could have doubled that figure if it had been possible to meet demand during the pandemic.