As food shopping bills soar – Morrisons is also feeling the squeeze
Pricing surveys show the retailer surrendering both sales and market share, writes James Moore
Is it time to worry about Morrisons?
The grocer recently picked up some nice headlines by announcing plans to cut the price of meals in its cafes. But that can’t disguise the fact its other prices – the day-to-day ones that count – are higher than those of its main rivals.
The most recent survey of 48 staples by the consumer website Which? put Asda, Tesco and Sainsbury’s in a bunch, with the price of their respective baskets ranging from £84.98 to £86.36. Morrisons, however, was an outlier among the traditional “big four” at £92.72, much closer to Ocado (£93.99) than to its peers.
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