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The Start-up

How Trinny Woodall went from TV stylist to beauty mogul

She once helped the nation learn how to dress, now she’s helping us paint our faces. Zlata Rodionova talks to the former presenter about her move into the retail industry

Wednesday 28 April 2021 21:30 BST
The stylist came onto our screens in the early Noughties
The stylist came onto our screens in the early Noughties (Getty Images)

A whole generation of women know Trinny Woodall as one half of the iconic, sharp-tongued duo Trinny and Susannah who took our wardrobe by storm in the early Noughties.

But since 2017, the former TV presenter and stylist, has firmly established herself as a successful beauty entrepreneur thanks to her premium cosmetic brand Trinny London with hundreds of thousands of fans around the world.

At a time when many businesses are struggling the brand’s gross revenue soared to £42m in the 12 months to March 2021, while Trinny London’s team has grown from 20 to 141 people with the company actively hiring for more.

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