My inbox is overflowing with sexist Mother’s Day gift ideas

I’ve been sent PR emails trying to push ideas such as electric hand whisks or a toastie machine in the shape of a handbag. These are not gifts to anyone, let alone a mother, writes Emma Henderson

Saturday 19 March 2022 00:19 GMT
Some of these gift ideas scream ‘get back into the kitchen’
Some of these gift ideas scream ‘get back into the kitchen’ (Getty)

I enjoy a theme, maybe a little more than the average person around festive events, from Christmas to Easter and everything else in between. But even I have a line of what’s acceptable.

When it comes to Mother’s Day, some brands go wildly off-piste and try to flog their goods as good gift ideas, when in reality it’s just offensive, sexist and misaligned marketing.

As IndyBest editor, for the past few weeks my inbox has been bursting with gift ideas for the matriarchal figure in our lives. I cannot wait for the date to be over to rid my inbox of these emails.

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