It had to happen at some point. Almost a year after masks first became mandatory in shops in the UK, last Friday morning I accidentally went out without one.
The sun was shining as I set off for my daily sanity stroll around the Common. I was busy turning over in my mind how to rejuvenate the PR campaign for #Yne, the root-based non-alcoholic vegan beverage that makes you feel good until you drink it. By the time I was on the home straight, I thought I had nailed the first few lines of a new press release. I was making a note on my phone as I walked into Waitrose to pick up a pint of milk. It was only as I reached the dairy aisle that I felt suddenly, inexplicably “wrong”.
A young child, sitting in a trolley, was staring at me. I smiled and stuck my tongue out to make him laugh. His brow wrinkled in horror.
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