Inside Business

Why won’t Twitter ban Donald Trump? Because he’s its greatest asset

The social media company has sought to explain its policy over incendiary tweets from world leaders but the truth is the firm profits from them, writes James Moore

Wednesday 16 October 2019 14:42 BST
Comments
Hail to the tweeter-in-chief. Donald Trump is a huge asset for Twitter
Hail to the tweeter-in-chief. Donald Trump is a huge asset for Twitter (AP)

You’re on watch world leaders. Tweet out something that violates Twitter’s terms and conditions and you’re going to be put on the naughty step. Or rather, your tweet will be put on the naughty step. #playnicenow

If it violates Twitter’s rules but there is a “clear public interest value to keeping the Tweet on the service” it will be placed behind a notice that “provides context about the violation” but allows people to click through and see it all the same.

They just won’t be able to like, or retweet it.

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