Few shows have inspired the cultural force that Euphoria has in recent years. The hit HBO series follows a group of high school students in a middle class Californian suburb as they navigate relationships, addiction, friendship, identity and trauma.
It feels reductive to call it a teen show, as it deftly explores difficult topics, but in the middle of all the darkness, the series celebrates the joy of self-expression through truly euphoric make-up.
The make-up looks are intrinsic to the show’s moody-yet-whimsical aesthetic as well as the characters’ identities, which is what makes them so brilliant: think geometric eyeliner in neon hues, flirty holographic glitter, mini rhinestones, iridescent inner corner accents and natural, glowy skin.
Each look is carefully crafted to depict the mood of each scene: Cassie’s make-up style cleverly morphs into Maddie’s when she starts dating Nate; Rue dons glitter tears during a drug trip; Jules wears playful, whimsical eyeliner looks when she’s falling in love. The list goes on.
The mastermind behind Euphoria’s make-up design is Doniella Davy, a Californian-born MUA who specialises in film set artistry. Known for breaking down each Euphoria look on her Instagram, Davy lives and breathes the show’s characters and brings them to life through her beauty skills.
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It comes as no surprise that Davy has launched a make-up brand off the back of everyone’s obsession with the show. Half Magic Beauty launched on 17 May (don’t panic, there’s international shipping) and is set to celebrate all the signature make-up products used on set to help you achieve your Euphoria-inspired look of dreams.
Ahead of the launch, we asked Davy to share a sneak peek into her ride-or-die products, from her game-changing beauty buy to her most-worn wardrobe investment. Read on for everything you need to know from the queen of Gen-Z make-up.