With such an impressive back catalogue of game-changing mascaras, we can’t believe this brand has outdone itself again with this new offering. The next-level brush makes easy work of coating each and every lash thanks to the 250 different bristle sizes and 360 micro-bristles. Its curved shape fits perfectly into the upper lash line, allowing for root-to-tip coverage. In just one stroke your lashes look volumised and lifted, but the flexible jet black, gel emulsion allows you to add as many clump-free layers as you desire for a more full-on look.
If there’s one product recommendation beauty editors get asked time and time again, it’s “what’s the best mascara?”. With a constant stream of new launches, promising to be more innovative than the next or offer the latest state-of-the-art brush, we get it, it can be confusing knowing where to start.
The truth is: there’s not a one size fits all formula. Whether you love or hate your lashes, we are all blessed with a different set. Thick or thin, curly or straight, short or long – our lash lines come in all shapes, sizes and even colours.
Therefore, the key to finding the best mascara that’s going to work for your unique flutter is working out what your needs are. Generally, big fluffy brushes are great for thickening and volume building, while at the other end of the scale skinny brushes can add definition, but there are a lot of uniquely-shaped wands in-between.
And don’t just automatically opt for a black mascara, brown mascara is having a real beauty moment with some of our favourite brands, such as Glossier, Too Faced and Maybelline, all launching new chocolate shades. While jet black has its place for making your peepers look bigger and brighter, brown still adds definition but in a softer, more subtle way for those of us that prefer a more natural look.
With so many mascaras now to choose from, we’ve done the mammoth task of putting the latest and bestselling formulations to the test so you can easily find your perfect match once you’ve worked out what your priorities from a wand are. You’ll find every need and budget catered for in our best of the best.
How we tested
Our tester wiggles her way through the latest mascaras as they drop, so this round-up always stays up-to-date. Our winning wands may provide a variety of looks and finishes to cater for all, but they also have one thing in common: they’re flake-free and stay-in-place. Putting your best flutter forward awaits…
The best mascaras for 2023 are:
- Best for fanned-out lift and volume – Lancôme lash idôle mascara: £25, Lookfantastic.com
- Best for instant volume – Pat McGrath labs dark star mascara: £28, Sephora.co.uk
- Best for lengthening – Benefit they're real! magnet extreme lengthening mascara: £25.50, Lookfantastic.com
- Best budget mascara – Rimmel wonder volume thrill seeker mascara: £7.28, Amazon.co.uk
- Best mascara for sensitive eyes – Eyeko limitless mascara: £19, Cultbeauty.co.uk