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32 best mascaras that will effortlessly lengthen and define your lashes

Whether you prefer the falsies effect or a more natural finish, it’s time to put your best flutter forward

Sabine Wiesel
Freelance beauty journalist
Monday 05 August 2024 17:36 BST
Every product we tried was flake-free and didn’t budge
Every product we tried was flake-free and didn’t budge (The Independent)
Our Top Picks

The best mascara really is a make-up bag must-have. Whether you’re a minimalist or someone who doesn’t leave the house without a full face on, mascara is by and large the one product many of us cannot live without. It’s simply the most transformative beauty product – darkening and defining our lashes, making our eyes look bigger and brighter.

Due to mascara’s perennial popularity, there always seems to be a steady stream of new launches, with each promising to be better than the next, offering new, innovative formulas and game-changing brushes. With so much choice comes confusion, however, meaning it can be difficult to know where to start when looking for a new wand.

It’s no wonder “What’s the best mascara?” is one of the most common questions we beauty editors get asked, time and time again. The truth is, there isn’t a one-size-fits-all formula. Whether you love or hate your lashes, we are all blessed with a different set. Thick or thin, curly or straight, short or long – our lash lines come in all shapes, sizes and colours.

The key to finding the best mascara that’s going to work for your unique flutter is figuring out what your needs are. Generally, big, fluffy brushes are great for thickening and volume building, while, at the other end of the scale, skinny brushes can add definition, but there are a lot of uniquely shaped wands in between.

You might also need to think about the formula. Typically, regular mascaras use waxes, oils and dyes to define the lashes, so, if you usually find your mascara in places other than your actual eyelashes, a tubing formula may be better suited to your needs. They work by wrapping tube-like polymers around each lash, so they can’t smudge or flake throughout the day. However, these also have their drawbacks and are typically better for lengthening than creating volume.

Once you’ve worked out what your priorities are, we’ve got your lashes covered, with our list of the best mascaras for every budget.

How we tested

We tested myriad mascaras to bring you the best
We tested myriad mascaras to bring you the best (Sabine Wiesel)

We pick our way through the latest mascaras as they drop, so, this round-up always stays up to date. Our winning wands may provide a variety of looks and finishes but they all have one thing in common: they’re flake-free and stay in place.

The best mascaras for 2024 are:

  • Best overall – Lancôme lash idôle mascara: £20.80, Lookfantastic.com
  • Best budget buy – Rimmel wonder volume thrill seeker mascara: £6.21, Amazon.co.uk
  • Best for sensitive eyes – Eyeko limitless mascara: £19, Cultbeauty.co.uk
  • Best waterproof mascara – Milk Makeup rise waterproof mascara: £25, Sephora.co.uk

Lancôme lash idôle mascara

Lancôme lash idôle mascara indybest.jpeg
  • Best: Overall
  • Lash effect: Volumising
  • Vegan-friendly : No
  • Shades: Black
  • Waterproof version available: Yes
  • Why we love it
    • Curved brush fits perfectly into the upper lash line
    • Buildable, clump-free layers
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Rimmel wonder volume thrill seeker mascara

Rimmel wonder volume thrill seeker mascara.png
  • Best: Budget buy
  • Lash effect: Volume and length
  • Vegan-friendly : No
  • Shades: Extreme black, black brown
  • Waterproof version available: No
  • Why we love it
    • Intense fullness
    • Creamy, whipped formula
    • Affordable
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Estee Lauder turbo lash high powered volume + length mascara

best mascara Estee Lauder turbo lash high powered volume + length mascara
  • Best: For natural volume and conditioning
  • Lash effect: Volume and length
  • Vegan-friendly: No
  • Shades: Black
  • Waterproof version available: No
  • Why we love it
    • Long-lasting volume
    • Nourishing formula
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KVD Beauty full sleeve long and defined tubing mascara

best mascara KVD full sleeve long + defined tubing mascara
  • Best: Tubing mascara
  • Lash effect: Lengthening
  • Vegan-friendly : Yes
  • Shades: Black
  • Waterproof version available: No
  • Why we love it
    • Doesn’t smudge or flake
    • Easy to remove with warm water
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Iconic London triple threat mascara

Best mascara iconic london triple threat review Indybest
  • Best: For defining individual lashes
  • Lash effect: Lengthen, define
  • Vegan-friendly: Yes
  • Shades: Brown, black
  • Waterproof version available: No
  • Why we love it
    • Non-clumping
    • Lightweight
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Victoria Beckham Beauty vast mascara

best mascara Victoria Beckham Beauty vast mascara
  • Best: Single-coat mascara
  • Lash effect: Volume and lift
  • Vegan-friendly: Yes
  • Shades: Black
  • Waterproof version available: No
  • Why we love it
    • One-glide volume
    • Removes easily with warm water
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Clinique high impact high-fi full volume mascara

best mascara Clinique high impact high-fi full volume mascara
  • Best: For bold-looking lashes
  • Lash effect: Full volume, lift and length
  • Vegan-friendly : No
  • Shades: Black and black-brown
  • Waterproof version available: No
  • Why we love it
    • Builds lightweight intense volume
    • Infused with softening and nourishing oils
  • Take note
    • May clump if you add too many coats
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Guerlain noir G 24h intense volume mascara

best mascara Guerlain noir G 24h intense volume curl mascara
  • Best: Curling mascara
  • Lash effect: Volume and curl
  • Vegan-friendly : No
  • Shades: Black and brown
  • Waterproof version available: No
  • Why we love it
    • New brown shade
    • Long-lasting curl and volume
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Vieve modern mascara

best mascara Vieve modern mascara
  • Best: Buildable mascara
  • Lash effect: Volume, length and lift
  • Vegan-friendly : Yes
  • Shades: Black
  • Waterproof version available: No
  • Why we love it
    • Easy to layer for day-to-night looks
    • Promotes healthier lashes
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Benefit fan fest fanning and volumising mascara

best mascara Benefit fan fest fanning and volumising mascara
  • Best: For fanned-out volume
  • Lash effect: Volumising
  • Vegan-friendly : No
  • Shades: Black
  • Waterproof version available: No
  • Why we love it
    • Lash-conditioning formula
    • Separates, defines and builds volume quickly
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Max Factor 2000 calorie pro stylist mascara

best mascara Max Factor 2000 calorie pro stylist mascara
  • Best: For lifting lashes
  • Lash effect: Volume and lift
  • Vegan-friendly : Yes
  • Shades: Black or black brown
  • Waterproof version available: No
  • Why we love it
    • A straight lash must-have
    • Builds volume for daywear and the evening
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Beauty Pie wrap star tubing mascara

best mascara Beauty Pie wrap star tubing mascara
  • Best: Budget tubing mascara
  • Lash effect: Length and curl
  • Vegan-friendly : Yes
  • Shades: Classic black
  • Waterproof version available: No
  • Why we love it
    • Smudge-proof
    • Removes with warm water
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Milk Makeup rise waterproof mascara

best mascara Milk Makeup rise waterproof mascara
  • Best: Waterproof mascara
  • Lash effects: Lifts and lengthens
  • Vegan-friendly : Yes
  • Shades: Black
  • Waterproof version available: Yes
  • Why we love it
    • Sweat-proof, waterproof, budge-proof
    • Leaves lashes naturally defined
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Essence Cosmetics lash without limits extreme lengthening and volume mascara

best mascara Essence Cosmetics lash without limits extreme lengthening and volume mascara
  • Best: Mascara under £5
  • Lash effect: Lengthening and volume
  • Vegan-friendly : Yes
  • Shades: Brown and black
  • Waterproof version available: No
  • Why we love it
    • Low price
    • Flexible brush gets to each lash
  • Take note
    • Not suitable for eye rubbers
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Dior Diorshow iconic overcurl mascara

best mascara
  • Best: For colour selection
  • Lash effect: Volume and curl
  • Vegan-friendly : No
  • Shades: Black, blue, brown or limited-edition brique (red)
  • Waterproof version available: Yes
  • Why we love it
    • Clump-free thickening
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L’Oreal Paris telescopic lift mascara

best mascara
  • Best: For lift and length
  • Lash effect: Lengthening
  • Vegan-friendly : No
  • Shades: Black
  • Waterproof version available: No
  • Why we love it
    • All-day lift
  • Take note
    • You'll need to get to grips with using the brush
  1.  £12 from Boots.com
Prices may vary
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Maybelline the falsies surreal extension length and volume long-lasting 24h mascara

best mascara
  • Best: For fullness
  • Lash effect: Volumising and lengthening
  • Vegan-friendly : Yes
  • Shades: Black
  • Waterproof version available: No
  • Why we love it
    • Suited to large, fluffy brush lovers
    • Value for money
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Fenty Beauty hella thicc volumizing mascara

best mascara
  • Best: For bold-looking lashes
  • Lash effect: Dramatic volume
  • Vegan-friendly : No
  • Shades: Black
  • Waterproof version available: No
  • Why we love it
    • Creamy texture
    • Transfer-resistant
  • Take note
    • Any more than three layers may lead to clumping
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Mac stack mascara

mac .jpg
  • Best: For customising
  • Lash effect: Volumising
  • Vegan-friendly : No
  • Shades: Black
  • Waterproof version available: No
  • Why we love it
    • Impressively buildable
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Jones Road the mascara

Jones Road the mascara indybest.jpg
  • Best: For daywear
  • Lash effect: Volumising
  • Vegan-friendly : No
  • Shades: Pitch black
  • Waterproof version available: No
  • Why we love it
    • Creates a natural look
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Charlotte Tilbury pillow talk push up lashes mascara

Charlotte Tilbury pillow talk push up lashes mascara indybest.jpeg
  • Best: For doing it all
  • Lash effect: Lengthening, lifting and volumising
  • Vegan-friendly : No
  • Shades: Black and brown
  • Waterproof version available: No
  • Why we love it
    • Weightless
    • High impact
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Pat McGrath Labs dark star mascara

Pat McGrath labs dark star mascara indybest.jpeg
  • Best: For instant volume
  • Lash effect: Volumising
  • Vegan-friendly : No
  • Shades: Extreme black
  • Waterproof version available: No
  • Why we love it
    • Speedy application
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Benefit they’re real! magnet extreme lengthening and powerful lifting mascara

Benefit they're real! magnet extreme lengthening mascara indybest.jpeg
  • Best: For lengthening
  • Lash effect: Lengthening and lifting
  • Vegan-friendly : No
  • Shades: Black
  • Waterproof version available: No
  • Why we love it
    • Elongating magnetic formula
    • No clumping
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Nars climax dramatic volumising mascara

Nars climax dramatic volumizing mascara indybest.jpeg
  • Best: For intense drama
  • Lash effect: Volumising
  • Vegan-friendly : No
  • Shades: Black, extreme black
  • Waterproof version available: No
  • Why we love it
    • Oversized brush for effortless impact
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Too Faced better than sex mascara

Too Faced better than sex mascara indybest.jpeg
  • Best: For false-lash effect
  • Lash effect: Lengthening and curling
  • Vegan-friendly : Yes
  • Shades: Black
  • Waterproof version available: No
  • Why we love it
    • Effortless coverage
  1.  £28 from Boots.com
Prices may vary
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Glossier lash slick mascara

Glossier lash slick mascara indybest.jpeg
  • Best: For a subtle look
  • Lash effect: Lengthening and lifting
  • Vegan-friendly : No
  • Shades: Black
  • Waterproof version available: No
  • Why we love it
    • Subtle finish
    • Thin wand for easy coverage
    • Conditioning
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Maybelline lash sensational sky high mascara

Maybelline lash sensational sky high mascara indybest.jpeg
  • Best: For length and volume
  • Lash effect: Lengthening and volumising
  • Vegan-friendly: No
  • Shades: Black
  • Waterproof version available: Yes
  • Why we love it
    • Fanned-out effect
  1.  £12 from Boots.com
Prices may vary
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Lancôme le8 hypnôse serum-infused volumising mascara

Lancôme le8 hypnôse mascara.jpg
  • Best: For lash conditioning
  • Lash effect: Natural but full-bodied
  • Vegan-friendly : No
  • Shades: Black
  • Waterproof version available: No
  • Why we love it
    • Contains lash-conditioning serum
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Dior Diorshow pump ‘n’ volume mascara

Dior Diorshow pump ‘n’ volume.jpg
  • Best: For staying power
  • Lash effect: Thickening
  • Vegan-friendly : No
  • Shades: Black, blue, brown
  • Waterproof version available: No
  • Why we love it
    • Long-wearing ink finish
  1.  £35 from Boots.com
Prices may vary
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Eyeko limitless lengthening mascara

Eyeko limitless mascara.jpg
  • Best: For sensitive eyes
  • Lash effect: Lengthening
  • Vegan-friendly : Yes
  • Shades: Black, brown
  • Waterproof version available: No
  • Why we love it
    • It’s ophthalmologically tested
    • Speedy application
    • Natural-looking finish
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Chanel noir allure all-in-one mascara

Chanel noir allure mascara.png
  • Best: For natural-looking volume
  • Lash effect: Volume, length, curl and definition
  • Vegan-friendly: No
  • Shades: Black
  • Waterproof version available: No
  • Why we love it
    • Elegant tube
    • Intensely black pigment
  1.  £38 from Boots.com
Prices may vary
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L’Oréal Paris pro XXL lift mascara

L’Oréal Paris pro XXL lift mascara.png
  • Best: Multi-tasking mascara
  • Lash effect: Volume, lift, curl
  • Vegan-friendly: No
  • Shades: Black
  • Waterproof version available: No
  • Why we love it
    • Affordable
    • Creates drama or a more natural finish
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Mascara FAQs

How to choose the right mascara for you

When buying a mascara, you want it to be long-lasting and easily buildable, so you can customise your flutter. Avoid flaky or drying formulas and look for nourishing and conditioning mascaras that won’t transfer or irritate the eye area.

If you’re a maximalist, opt for a colourful formula that injects some dopamine into your make-up look. Minimalists or those who prefer a more natural and subtle look should look to classic black or brown mascaras.

Those with sparse or fine lashes should go for a rounder brush and a formula with lash-thickening fibres to lengthen and plump. Likewise, buy a mascara with a rounded brush if you have lashes that are hard to curl.

Top tips for making the most of your mascara

The shelf life of an average mascara is two to four months, so, to get the most out of it, follow these tips:

  • To avoid dry clumps of mascara, keep your brush clean. The best way to do this is by submerging it in warm water for five minutes. Similarly, if you find a wand you love, clean it and save it.
  • Do not pump your mascara – pumping adds more air to the tube, which causes it to dry out.
  • If you want your lashes to have full-on drama, we advise applying a primer, which helps to really get your mascara working.

The verdict: Mascaras

Our best buy goes to the Lancôme lash idôle mascara because it’s as close to a suit-all-lashes mascara as you’re going to get. It effortlessly creates natural volume and lift for daytime wear, while being easily buildable for when you want a more intense look. If you’re looking to spend less, the Maybelline lash sensational sky high mascara is still the best on the high street and creates a similar effect. For those prone to smudging, the Beauty Pie wrap star tubing mascara will be a better fit.

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