Is Ariana Grande releasing a beauty line? 5 things we’d want to see from it

We’d be shocked if the hero product wasn’t liquid eyeliner, to create the perfect Grande cat-eye.

(Alamy/PA)
(Alamy/PA)

Joining the ranks of Rihanna Kylie Jenner JLo and basically any other celebrity you can think of, it looks like Ariana Grande might be launching her own beauty line.

Although the 28-year-old is yet to confirm the news, signs seem to be pointing to her new business venture – named R.E.M. Beauty, after a song from Grande’s 2018 album Sweetener.

R.E.M. Beauty already has an Instagram account (followed by Grande’s mother Joan, but no posts yet), a website, and dedicated billboards in Times Square, New York.

According to Page Six, Grande’s company Thunder Road has filed applications to trademark products under the R.E.M. Beauty name, from eyeshadow to lipstick. Giving even more of a clue that this could be the work of the singer, many of the product names play on her song titles, including ‘At The Borderline Eyeliner’.

We have no details on launch date, products or if it’s actually happening, but if Grande is setting up her own beauty brand, this is what we’d like to see…

1. The perfect liquid eyeliner

Grande’s signature look can be summed up by two elements: a high ponytail and black winged eyeliner. Her liquid eyeliner is always pristine and defined – we’d definitely be looking for a liquid pen that can give us the same cat-eye effect.

2. Ultra shiny lip gloss

Fashion and beauty trends from the Noughties are back in a big way, and Grande has been spearheading a particular 2000s look for a while now: incredibly shiny lip gloss. We just hope she manages to come up with a formula that gives plenty of shine, without feeling too sticky – there’s nothing is worse than catching your hair in your gloss.

3. Subtle blusher

While a lot of make-up trends today err towards intense highlighter and ultra glowy skin, that’s not necessarily Grande’s style. She tends to go for a more natural, doll-like effect –  think matte tones and hints of rouge. An understated, peachy blusher is a mainstay of her beauty bag, and would be a hit for her new line.

4. Shimmering eyeshadow

Grande’s make-up looks tend not to be that colourful – instead, she sticks to neutral tones and sparkling, Noughties-inspired shades. An eyeshadow palette full of shimmering neutral shades is surely a must for R.E.M. Beauty.

5. Some kind of hair product

Sure, most of the trademarked products are make-up, but if Grande was going to do a beauty line – surely she’d have to include some kind of haircare? She’s become synonymous with voluminous hair and a high ponytail – we’d love to see extensions or smoothing hair serums offered by R.E.M. Beauty, to really help fans get the Grande look.

Register for free to continue reading

Registration is a free and easy way to support our truly independent journalism

By registering, you will also enjoy limited access to Premium articles, exclusive newsletters, commenting, and virtual events with our leading journalists

Please enter a valid email
Please enter a valid email
Must be at least 6 characters, include an upper and lower case character and a number
Must be at least 6 characters, include an upper and lower case character and a number
Must be at least 6 characters, include an upper and lower case character and a number
Please enter your first name
Special characters aren’t allowed
Please enter a name between 1 and 40 characters
Please enter your last name
Special characters aren’t allowed
Please enter a name between 1 and 40 characters
You must be over 18 years old to register
You must be over 18 years old to register
Opt-out-policy
You can opt-out at any time by signing in to your account to manage your preferences. Each email has a link to unsubscribe.

By clicking ‘Create my account’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Already have an account? sign in

By clicking ‘Register’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Register for free to continue reading

Registration is a free and easy way to support our truly independent journalism

By registering, you will also enjoy limited access to Premium articles, exclusive newsletters, commenting, and virtual events with our leading journalists

Already have an account? sign in

By clicking ‘Register’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in