Fendi has opened a cafe in London and it's heaven for Instagramers

Eatery brings a whole new meaning to the Fendi Baguette

Sarah Young@sarah_j_young
Wednesday 03 July 2019 09:40
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Luxury fashion brand Fendi is bringing a taste of Italy to London with the launch of a themed cafe.

Entitled “Fendi Caffe”, the pop-up is located on the fifth floor of iconic department store Harrods and will be open for visitors throughout July and August.

The cafe will feature an array of Italian delicacies that have been given a Fendi makeover, including everything from bag-shaped biscuits to coffee and cake that come emblazoned with the brand’s iconic double F logo.

The pop-up has been designed in collaboration with visual artist Joshua Vides, who has transformed the space to create a monochrome dining experience inspired by the luxury fashion house.

An eatery like no other, the interior decor is an Instagrammer’s dream, featuring Fendi branded walls, tables, menus, plates and crockery.

While the pop-up offers a specially curated menu, it is also home to the "Fendi Peekaboo Bar”, where shoppers can fully customise their own Mini Peekaboo bag.

Here, customers can mix and match up to three elements of the popular style to create their own unique carryall.

More than 20 different options are available for the body of the bag, with 25 variations of handle and a further seven for the strap.

The space was designed by visual artist Joshua Vides (Fendi)

In addition, attendees will be able to see a sequin re-edition of Silvia Venturini Fendi’s 1997 Baguette bag while two other pop-ups – the Men’s Piazza and Shoe Heaven – will showcase men’s autumn/winter 2019 accessories and a series of women’s footwear.

Opening a bespoke cafe appears to have become all the rage among fashion designers of late.

Visitors to the pop-up can indulge in a slice of 'FF' cake (Fendi)

In March, Simon Porte Jacquemus opened a new Parisian restaurant called Café Citron in the new Champs-Élysées location of iconic department store Galeries Lafayette.

The space was filled with simple wooden tables and chairs, lemon trees and oversized terracotta pots, while lemon-shaped puddings and Mediterranean dishes were on the menu.

Shoppers can customise their own Mini Peekaboo bag at the "Fendi Peekaboo Bar” (Fendi)

Most recently, Prada opened its bakery, Marchesi 1824, in Mayfair, London.

In April, the bakery opened its doors on Mount Street, opposite The Conaught Hotel to offer customers its world famous classic Milanese panettone, dragées, gianduja chococolates, as well as thick Italian hot chocolate.

The Fendi Caffe runs from 1 July-31 August, the Peekaboo bar runs from 1 July-28 July.

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