Entitled “Fendi Caffe”, the pop-up is located on the fifth floor of iconic department store Harrods and will be open for visitors throughout July and August.
The cafe will feature an array of Italian delicacies that have been given a Fendi makeover, including everything from bag-shaped biscuits to coffee and cake that come emblazoned with the brand’s iconic double F logo.
The pop-up has been designed in collaboration with visual artist Joshua Vides, who has transformed the space to create a monochrome dining experience inspired by the luxury fashion house.
An eatery like no other, the interior decor is an Instagrammer’s dream, featuring Fendi branded walls, tables, menus, plates and crockery.
While the pop-up offers a specially curated menu, it is also home to the "Fendi Peekaboo Bar”, where shoppers can fully customise their own Mini Peekaboo bag.
Here, customers can mix and match up to three elements of the popular style to create their own unique carryall.
More than 20 different options are available for the body of the bag, with 25 variations of handle and a further seven for the strap.
In addition, attendees will be able to see a sequin re-edition of Silvia Venturini Fendi’s 1997 Baguette bag while two other pop-ups – the Men’s Piazza and Shoe Heaven – will showcase men’s autumn/winter 2019 accessories and a series of women’s footwear.
Opening a bespoke cafe appears to have become all the rage among fashion designers of late.
The space was filled with simple wooden tables and chairs, lemon trees and oversized terracotta pots, while lemon-shaped puddings and Mediterranean dishes were on the menu.
Most recently, Prada opened its bakery, Marchesi 1824, in Mayfair, London.
In April, the bakery opened its doors on Mount Street, opposite The Conaught Hotel to offer customers its world famous classic Milanese panettone, dragées, gianduja chococolates, as well as thick Italian hot chocolate.
The Fendi Caffe runs from 1 July-31 August, the Peekaboo bar runs from 1 July-28 July.
Join our new commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies