Vogue China is the first fashion title in the world to feature the Apple Watch in an editorial shoot.
The publication revealed today the cover of its November issue featuring Chinese supermodel Liu Wen wearing the 38mm edition watch in 18-carat gold with bright red modern buckle, despite the watch not being available to purchase until early next year.
Wen wears the watch with a striped Celine dress in the shoot which was photographed by David Sims and styled by Karl Templer.
Last month Apple unveiled their latest innovative wearable gadget at a San Francisco press conference, and in an attempt to win the industry over, it invited the world’s finest fashion journalists to exclusively view the watch before it was revealed to the world.
This latest shoot will go a long way to help establish the watch as more than just the newest Apple release but as a bonafide fashion purchase.
Karl Lagerfeld was last month seen trying the watch on prior to his most recent Paris show, and cover star model Liu Wen sparked rumours she could be the face of Apple Watch after she posted a picture on her Instagram account of herself trying it on too, accompanied by the caption: “My second meeting with the Apple Watch, this time in Colette! The first time? Well, you’ll see soon.” But now it seems the model was making reference to the Vogue China cover.
Angelica Cheung, Editorial Director of Vogue China, said: "As the very first fashion publication to feature the recently launched Apple Watch on its cover, Vogue China is following in the Vogue tradition of moving with the times, giving our readers the first glimpse of a pioneering piece of technology that also doubles as a highly covetable fashion accessory. In its slick marriage of technology, fashion and lifestyle, the Apple Watch will have a significant impact on the way we live.
"The look that David Sims and Karl Templer put together is fresh, modern and with good energy, fitting with the spirit of Vogue China which has been showcasing the best fashion around the world for the past 10 years.”
The November 2014 issue of Vogue China hits newsstands this Sunday 12 October.
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