Fashion foists flapper fringing on to shoppers to coincide with release of The Great Gatsby

Tuesday 30 April 2013 19:05 BST

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Retailers are desperately trying to foist flapper fringing and all things Jazz Age on to shoppers to coincide with the long-awaited release of The Great Gatsby. But, with the great Miuccia Prada designing some of the costumes for the big-screen version, everything else just pales into insignificance – no matter how many paillettes it’s been strewn with.

Click 'VIEW GALLERY' to see Prada costume sketches

Lucky Carey Mulligan then, who as Daisy Buchanan gets to shimmer in custom Prada, fox fur stole and all.

“[Baz] Luhrmann wanted to show her as the most beautiful and rich woman on earth,” the designer told WWD.

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Fashion foists flapper fringing on to shoppers to coincide with release of The Great Gatsby