Video: Topshop and Google join forces for London Fashion Week

Before the advent of the smartphone you had to be part of an elite group to get an editor’s eye view of catwalk collections, but the rise of social media sites such as Twitter, Instagram and now Vine, has revolutionised that.

Always ahead of the game, this season Topshop is going one step further than just live-streaming its Unique autumn/winter 13 show on Sunday. With initiatives such as a Model Cam, Google + hangouts and competitions with Google Maps, the high street giant asks: is this the future of the fashion show?