Weekly fashion indicators: steal your boyfriend's shorts

Relax News
Tuesday 02 March 2010 01:00 GMT

It's not often that Polyvore users stick to a trend two weeks in a row, but boyfriend shorts are apparently here to stay for another week, hinting towards a major trend for spring.

The site's creative community is largely ready for spring, incorporating floral prints, transparency, peep-toe shoes, and even peacock feathers into their collages.

Recently deceased designer Alexander McQueen still tops the brand ranking on Polyvore (and his website also remains stable at #3), but apart from that, there's lots of movement caused by the ongoing fashion weeks, catapulting labels including Burberry Prorsum and 3.1 Philip Lim back into the charts. Shoe designer Giuseppe Zanotti is also re-entering at #5, probably due to his new collaboration with online retailer Yoox.

In other online shopping, jewelry is still popular (bulgari.com, alexisbittar.com, myjewelrybow.com), while lagarconne.com and netaporter.com remain users' favorite general shopping outlets.

But nothing is as stable as celebrities' popularity on the site, with the community staying loyal to Kim Kardashian (despite her being accused of copying Fendi's designs for her bebe range) and the top-model league including Anja Rubik, Jessica Stam, and Natalia Vodianova. The only real novelty is fellow model Abbey Lee Kershaw, who made waves last week due to her racy POP magazine cover.

Top Brands
1. Alexander McQueen (no change)
2. Miu Miu (+1)
3. Roberto Cavalli (-1)
4. Marc Jacobs (+3)
5. Giuseppe Zanotti (re-entry)
6. Lanvin (re-entry)
7. Preen (-1)
8. 3.1 Phillip Lim (re-entry)
9. Bvlgari (-1)
10. Burberry Prorsum (re-entry)

Top Sites
1. lagarconne.com (re-entry)
2. langantiques.com (-1)
3. alexandermcqueen.com (no change)
4. styledrops.com (new)
5. bulgari.com (-3)
6. myjewelrybox.com (new)
7. dvf.com (re-entry)
8. alexisbittar.com (-3)
9. loefflerrandall.com (re-entry)
10. net-a-porter.com (-6)

Top Celebrities
1. Kim Kardashian (no change)
2. Jessica Stam (no change)
3. Anja Rubik (no change)
4. Audrey Hepburn (no change)
5. Natalia Vodianova (no change)
6. Mary-Kate and Ashley Olsen (no change)
7. Chanel Iman (no change)
8. Abbey Lee Kershaw (new)
9. Leighton Meester (re-entry)
10. Kristen Stewart (-2)

Top Trends
1. boyfriend shorts (no change)
2. floral print (+1)
3. high top sneakers (new)
4. peacock feathers (new)
5. sheath dresses (re-entry)
6. liquid leggings (re-entry)
7. metallics (re-entry)
8. blazers (re-entry)
9. lace tights (new)
10. peep toe shoes (-1)

Polyvore, which lets users express their current fashion preferences in the form of collages, receives five million individual visits a month.


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