YouTube offers behind-the-scenes access during September Fashion Month

New ‘Slash Fashion’ platform on YouTube to allow fashion fans to watch live-streamed runway shows

Models walking in the Erdem runway at London Fashion Week (Getty Images)

YouTube has launched a new fashion platform to give an inside look at the goings-on of September Fashion Month.

The "big four" fashion weeks – New York, London, Milan and Paris – take place twice a year in February and September.

While fashion weeks tend to be exclusive events, the new "Slash Fashion" platform, youtube.com/fashion, will live-stream the runway shows of fashion designers including Ralph Lauren, Michael Kors and Dior throughout the month.

The platform will also host content with fashion insiders including Alexander Wang, Rosie Huntington-Whiteley and Alexa Chung.

First look at YouTube 'Slash Fashion' platform on mobile (YouTube)

"Our goal is to make YouTube.com/Fashion a diverse and inclusive place, filled with the latest fashion and beauty trends, content and more," said Derek Blasberg, fashion and beauty director at YouTube.

"We'll be working over the coming months to bring more international voices to the page and localise for global markets."

In addition to live-streamed runway shows and behind-the-scenes access to fashion weeks, "Slash Fashion" will also feature collaborations between fashion brands and well-known YouTube creators.

This includes partnerships such as French fashion house Louis Vuitton with YouTuber Emma Chamberlain, who was fifth on Time Magazine's annual list of "The 25 Most Influential People On The Internet" in July.

The platform will also feature content created by high-profile individuals from within the fashion industry, such as model Naomi Campbell.

In November 2018, Campbell launched a YouTube channel titled "Being Naomi".

In under a year, the channel has had more than 11 million views and 295,000 subscribers, featuring videos such as "Naomi Campbell's Airport Routine" and the model's experience at this year's Met Gala alongside Pierpaolo Piccioli, creative director of Valentino.