Facebook news - live: Daily Show pokes fun at Facebook’s name change to Meta

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Facebook has announced it will change its name to “Meta” as part of a major rebrand.

The new name is an attempt to focus on the metaverse that Facebook says will be the future of social networking.

But it is also likely an attempt to move on from the intense scrutiny and criticism it has faced in recent weeks and years, which has focused on everything from privacy to the damage it is doing to young people.

The blue app will continue to be known as Facebook, chief executive Mark Zuckerberg said. But the branding will be removed from everywhere else, such as the WhatsApp and Instagram.

All of those various apps will now instead live under the “Meta” brand, with Facebook just one of those many different apps.

Mr Zuckerberg published a “Founders Letter” explaining his reasonings for the rebrand, and noted that he would not be stepping down as CEO of the company.

Some journalists have treated the rebrand with a hefty dose of skepticism, even calling on other reporters to ignore the change and to continue referring to the company as “Facebook.”

The name change is Facebook’s second. In 2005, the company changed it’s name from theFacebook to just “Facebook.”

Key Points

• Facebook announces it will now be called “Meta” and reveals new logo
• This is Facebook’s second name change
• Journalists say other reporters should ignore the rebranding attempt
• Facebook’s stock ticker will also change
• Mark Zuckerberg confirms he is not stepping down
• Mark Zuckerberg publishes “Founder’s Letter” explaining the rebrand

[28 October 2021 19:37 · Andrew Griffin]

Hello and welcome

... to The Independent’s live coverage of the fallout from Facebook’s announcement that it will rebrand as “Meta”.

[28 October 2021 19:41 · Andrew Griffin]

Watch the announcement on Facebook’s special site

You can watch the keynote presentation, during which Mark Zuckerberg announced the name change, on Facebook*’s devoted website for the Facebook Connect conference.

Be aware that you’ll need to skip to the last 10 minutes to see the big moment. The rest is mostly airy stuff about the metaverse which is potentially interesting but not especially concrete.

Another thing to be aware of is that Facebook will require you to log in with your Facebook account to watch it. (This was something that Mark Zuckerberg said it was aware of complaints about generally – it forces you to log in to use Oculus, for instance, and to use your personal account for its work tools – and said he would be changing.)

* Or should that be meta?

[28 October 2021 19:44 · Andrew Griffin]

A lot has changed in two years

In 2019, Facebook was rebranding WhatsApp and Instagram so they’d be more closely associated with the bigger company’s name. Back then, it added from “from Facebook” to the names of the app, and started showing the messaging within the apps too.

Just two years later and Mark Zuckerberg seems to be done with the name, announcing that it will be changed and that it will be making those apps more separate in their branding too.

[28 October 2021 19:46 · Andrew Griffin]

New name brings new logo

Here’s what the Meta logo will look like:

(Facebook)

[28 October 2021 19:50 · Andrew Griffin]

Not Facebook’s first name change

This might be the most dramatic name change Facebook has had. But it’s not the first – 16 years ago, it lost its “The”.

[28 October 2021 19:52 · Andrew Griffin]

Other bits of Facebook lose their ‘Facebook'

Andrew ‘Boz’ Bosworth, who runs what was called “Facebook Reality Labs”, has said that his division will have its name changed too:

[28 October 2021 19:55 · Andrew Griffin]

Some journalists say new name should be ignored

The name change isn’t being accepted by everyone, already. Some journalists are arguing that the whole thing should largely be ignored:

This does mostly happen with Google already. Despite that company’s rebrand, “Alphabet” tends to be used only when specifically talking about the parent company as separate from its products.

(And it’s worth remembering that Google’s name change didn’t come at a time when it was so obviously rebranding to get away from a variety of controversies...)

[28 October 2021 19:57 · Andrew Griffin]

Facebook confirms name change – and ticker change

Facebook has posted a blog in which it confirms the name change – and that it will come to its stock ticker, too.

It will now be known not as $FB but $MVRS, and Facebook says it has already reserved that.

It also explains how the new entity will exist financially:

“Our corporate structure is not changing, however, how we report on our financials will,” the blog post reads. “Starting with our results for the fourth quarter of 2021, we plan to report on two operating segments: Family of Apps and Reality Labs.

“We also intend to start trading under the new stock ticker we have reserved, MVRS, on December 1. Today’s announcement does not affect how we use or share data.”

The full post – which links out in more detail to some of the announcements – can be found here.

[28 October 2021 19:59 · Andrew Griffin]

Mark Zuckerberg says he’ll still be the boss

Whatever you call it – Facebook or Meta – Mark Zuckerberg wants to keep running it. He has done an interview with The Information in which he says he will not be stepping down as CEO.

The full thing is here.

[28 October 2021 20:00 · Andrew Griffin]

Facebook publishes “Founder’s Letter"

A new company – supposedly – calls for a new founder’s letter. And here it is – a long document from Mark Zuckerberg in which he explains why he has rebranded the company and what he hopes will happen to it.

The full document can be found here.