Instagram update introduces ‘big’ changes to the way the feed looks

Andrew Griffin
Thursday 12 November 2020 17:49
Comments
Leer en Español

Instagram has introduced a "big" change to the way its feed looks.

The company has added new buttons at the bottom of the screen, intended to highlight its its shopping tab and its Tik Tok-like 'Reels'.

Adam Mosseri, head of Instagram, said that the changes hadn't been taken "lightly", and that it was the first time the home screen had been updated in such a "big way for quite a while".

"But how people create and enjoy culture has changed, and the biggest risk to Instagram is not that we change too fast, but that we don’t change and become irrelevant," he wrote.

The primary change is the promotion of Reels, which Instagram introduced as a way of competing with TikTok earlier this year. The product offers almost identical features, allowing people to make and share short videos over music.

Previously, Reels had been somewhat hidden away, and could only be found through the “discover” tab. Now it has been pushed right to the centre of the app, putting it in the place where the button to upload a new photo or video had previously been.

It will sit next to shopping, which is also new to the buttons at the bottom of the screen. Previously, that button had been home to the “activity” tab, where users could see interactions with their content.

Both the activity and create button are now moved up to the top of the app.

Mr Mosseri said that both changes had been motivated by trends in the way that people were using Instagram.

“This year, with the pandemic and much of the world sheltering in place, we’ve seen an explosion in short, entertaining videos on Instagram,” he wrote in a blog post. “We’ve also seen an incredible amount of shopping move online, with more and more people buying online and young people looking to their favorite creators for recommendations on what to buy.”

Register for free to continue reading

Registration is a free and easy way to support our truly independent journalism

By registering, you will also enjoy limited access to Premium articles, exclusive newsletters, commenting, and virtual events with our leading journalists

Please enter a valid email
Please enter a valid email
Must be at least 6 characters, include an upper and lower case character and a number
Must be at least 6 characters, include an upper and lower case character and a number
Must be at least 6 characters, include an upper and lower case character and a number
Please enter your first name
Special characters aren’t allowed
Please enter a name between 1 and 40 characters
Please enter your last name
Special characters aren’t allowed
Please enter a name between 1 and 40 characters
You must be over 18 years old to register
You must be over 18 years old to register
Opt-out-policy
You can opt-out at any time by signing in to your account to manage your preferences. Each email has a link to unsubscribe.

Already have an account? sign in

By clicking ‘Register’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Join our new commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged in