Amazon Prime Day: site to host cheap shopping event to celebrate 20th birthday

Day of sales will be ‘filled with more deals than Black Friday’, company says

Empty boxes are stacked in the packaging department at the Fulfilment Centre for online retail giant Amazon in Peterborough (Getty Images)

Amazon is to run a huge day of sales on July 15 to celebrate its 20th birthday.

The sales will be “filled with more deals than Black Friday”, according to the company. It will see discounted products across Amazon’s ranges, including electronics, toys and films.

Customers must be a member of Amazon Prime to get the deal. But the company is offering a 30-day free trial to promote the sales.

As with shopping days like Black Friday, the company will be adding new Lightning Deals through the day. That sees new products added to the sale up to every ten minutes, which last until they are sold out.

The deals will be available for customers in the UK, alongside those in the UK, Spain, Japan, Italy, Germany, France, Canada and Austria.

Amazon has been trying to promote its Prime service with a range of new features, including one-hour delivery in London. The scheme charges £79 a year for quicker delivery and access to the companies streaming services — and some have complained that it is difficult to stop being a member.