Game of Thrones spoilers: App will ruin show for people’s enemies by texting them plot details

The app charges just $0.99 to completely ruin unsuspecting friends’ lives

Iwan Rheon as Ramsay Bolton in 'Game of Thrones' (HBO)

You thought Walder Frey was cold hearted. A new start-up intends to ruin people’s lives with the kind of cruelty that even the worst Game of Thrones character could only dream of.

The new service – called Spoiled – offers to “ruin Game of Thrones for your friends, automatically”. In practice, that means signing them up that sends them Game of Thrones spoilers, anonymously, every week.

For $0.99, the site will take the “victim’s phone number” and then use it for the worst kind of torture. Whoever you choose will receive spoilers on a Monday morning just after Game of Thrones has aired – and have no way of tracing the texts back to the person who paid for them.

The website and pricing is American, but numbers can signed up from anywhere in the world.

“Do your friends love Game of Thrones, but watch it after it airs? Are you a terrible friend? Great!” the company says on its website.

“For just $0.99 USD, Spoiled will anonymously and ruthlessly text spoilers to your unsuspecting friends after each new episode airs. Afterwards, sit back, relax, and follow Spoiled on Twitter to see how your friends react.”

As promised, the company has been sharing some of the worst reactions from victims on Twitter.

“All man must die - but you especially now,” writes one. "Hi, who is this? I haven't watched the latest episode, thanks for spoiling it :), “ writes another.

On its website, the company claims that it was inspired by the story of a man on Reddit who claimed that after cheating on his ex, she sends Game of Thrones spoilers to her cheating ex every week. She pursued innovative ways of ensuring that her ex still saw the spoilers, including asking mutual friends to send the messages once he had blocked her.

The start-up intends to provide the same service without going to so much trouble. The company charges just once for the whole season – and has suggested that it will move onto another show, decided by popular vote, once Game of Thrones has finished.