LA Pride: Google adds support for LGBT event to search results

Searching for the event brings up a rainbow heart and a multi-coloured line of people holding hands

Google has decked out its search results in a rainbow of colours in support of LA Pride.

The event — which marks 45 years since the first LA Pride, the first of its kind in the world — will be held this weekend. And Google has added special graphics to the search results for “LA Pride”, showing a rainbow heart and a similarly multi-coloured line of people holding hands at the top.

Google has long supported Pride events, including events around the world last year. The company calls its LGBT and ally staff members “Gayglers”.

LA Pride isn’t Google’s local march, even though it takes place in the company’s home state. Silicon Valley — Facebook and Apple, as well as Google — usually turn out for the San Francisco event, which takes place later in June.

Google said last year that LGBT-related search terms are surging on the site — growing 41 per cent in ten years.

LA Pride is run by the Christopher Street West Association, a Los Angeles-based non-profit.