Love Island 2019 has finally come to an end, leaving many people wondering what they will do come 9pm.
On Monday night, the ITV hit show crowned couple Amber Gill and Greg O’Shea the winners of the fifth series, with the pair choosing to split the £50,000 cash prize.
Over the last eight weeks, the show’s 36 contestants have risen to prominence in the British media, with several going on to make television and radio appearances since leaving the Mallorca-based villa.
Since former contestant Amy Hart left the dating show earlier this month, the 27-year-old has regularly appeared on Loose Women as a guest panellist. Meanwhile, ex-contestants Lucie Donlan, Joe Garratt, and Danny Williams have opened up about their experiences on the show on radio stations including Capital FM and Fubar.
However, the contestants’ true sign of popularity has been reflected on social media.
According to digital marketing company Rebootonline.com, entrepreneur Chris Taylor has had the biggest increase in Instagram followings, growing by 4,461 per cent during his time on the show. Meanwhile, 20-year-old Molly-Mae Hague has the highest number of new followers, which the figure now totalling over 2m.
As for the islanders who reached 1m followers the fastest, Tommy Fury scored the number on day 16, Molly-May on day 21, and Lucie Donlan on day 22.
The company conducted the data by tracking the Instagram followings of all the contestants, taking readings every Monday night, at every recoupling, dumping, and significant show event such as Casa Amor.
According to Jodie Cook, social media expert and owner of JC Social Media Agency, the islanders' growing social media followings could result in huge financial opportunities.
"The increased exposure to an audience of millions can work wonders for the careers and exposure of Love Island contestants once they leave the show," Cook tells The Independent.
"Increasingly, someone’s social media audience is their currency.
"Done right, it can be used to secure contracts with brands, negotiate better rates of pay for work they do, plus they have an audience ready to hear what they say and buy any products they promote."
Here is how many followers each islander finalist now has:
As the only contestant to have entered the villa on day one and appeared in the show’s final, it was to be expected that the former beauty therapist’s social media following would grow with time.
According to the marketing company, Gill had 86,000 Instagram followers when she first entered the villa. However, her following increased to 1.6m after she won the programme, marking a 1,748 per cent increase.
In the hours since leaving the programme, the 20-year-old has gained an additional 200,000 followers.
When the rugby player entered the show on day 44, he boasted just 36,000 followers.
However, that number increased to 415,000 when he left the island, which marks an increase of 1,053 per cent. At last glance, O'Shea now has 625,000 followers, and counting.
The boxer had a staggering 173,000 followers when he first entered the villa which increased to 2m following his exit from the villa on Monday. That means the runner up in the programme’s following increase totalled 1,056 per cent during his time on ITV.
Despite finishing in second place in the programme with her partner Tommy, the influencer won’t be too disgruntled when she finds out how many new Instagram followers she has. The 20-year-old has had a 758 per cent increase in Instagram followers, rising from 268,000 to 2.3m during her time on the show.
The number has grown by a million in the hours since the final.
As, undoubtedly, the most popular islander during this year’s series, it’s no surprise Ovie’s social media following has reflect the UK’s increased interest in the basketball player.
According to the company’s findings, the 28-year-old’s following increased from 36,500 to 1.2m during his time on the programme, which marks a 3,188 per cent increase.
However, that number has risen to 1.3m since the show’s finale.
The model’s following has increased tenfold since her brief time (she was on the programme for just 12 days) on Love Island.
The 28-year-old had a following increase of 79 per cent during her time on the show, meaning she left the villa with 519,000 followers. That number has since grown to 568,000.
The dancer experienced his romantic ups and downs during his time in the villa but they don’t appear to have affected his popularity in the UK.
After entering the villa during week one, Curtis’ social media following jumped from 104,000 to 1.1m when he left the show on Monday night.
He has since gained more than a million followers.
Widely recognised as the straight-talking, no-nonsense member of the villa, the model’s popularity continued to grow during her time on the show.
The 28-year-old started the show with 72,300 social media followers and left with a staggering 1.4m.
She now has over 1.5m followers.
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