New-look Pepsi logo ripples, pops and fizzes its way across iconic global destinations

The much-loved drinks brand has unveiled its first identity change for 14 years in spectacular fashion

Pepsi has rolled out its first visual identity change in 14 years, showcasing a new look logo across over 120 countries. Digital installations, each featuring the re-designed globe logo, rose above iconic international landmarks in a blaze of pulsing electric blue and black, carrying the brand into its new era.

In London, a Pepsi digital installation appeared beside The O2 arena in a nod to the brand’s established support of international music acts. The view from the nearby cable cars saw an inflatable Pepsi can rise from the water, shortly followed by a light show of drones forming a pulsating dynamic display in the sky.

London (Pepsi)

The cities of Warsaw and Ho Chi Minh saw more than 70 hot air balloons forming giant floating Pepsi logos, and vast shows featuring cutting-edge technology were put on across the Gateway of India in Mumbai, Mexico’s World Trade Center and in the streets of Guatemala to unleash the new look. Meanwhile, the Plan B Tower in Thailand got a taste of the new look with a rooftop display, while an interactive digital mural showed up on the streets of Australia.

The new logo leans into Pepsi’s legacy, while incorporating thoroughly modern elements. The updated colour palette introduces electric blue and black to bring a contemporary edge to the classic Pepsi colour scheme, and the signature Pepsi pulse evokes the “ripple, pop and fizz” of Pepsi-Cola.

The international takeover marked the first step in Pepsi’s new, bold era of design, storytelling, and partnerships, and its commitment in 2024 to delivering one-of-a-kind experiences, all deeply connected to fan passions and desire to live “Thirsty for More”.

Eric Melis, VP, Global Brand Marketing, Carbonated Soft Drinks at PepsiCo, said: “We wanted to show how Pepsi, through this visual identity change, brings to life its brand platform “Thirsty for More”, which is the attitude and mindset our target audience has of always trying new things and living new experiences. What better way to showcase the brand’s transformation than through these iconic installations. We’ve always been a bold brand that challenges conventions, challenges the status quo and always puts enjoyment first. Our new visual identity is bold, unapologetic, modern, and iconic. Our fans can expect the same great taste they’ve come to love with even more of the immersive and entertaining experiences we’re known for across music, sport and culture.

“People worldwide were asked to draw the Pepsi logo as part of the design process and the majority included the Pepsi name as part of our globe – remarkable given that the name and the globe have been separated for the past 14 years. When we reviewed our new look, we responded to that deep love of our history and tapped into that nostalgia with a firmly modern twist.”

"We have a exciting year ahead of us with our next stop bringing awe-inspiring entertainment to the 2024 UEFA Champions League Final Kick Off Show by Pepsi® in June in Wembley"

As a champion of those who like to step out of their comfort zone and enjoy more of what they really like, Pepsi fans across the globe are urged to keep their eyes peeled for more unforgettable, culture-first experiences across sports and music that will land later this year.