On Friday, after the singer’s Savage X Fenty Vol 2 lingerie fashion show aired on Amazon Prime Video, the menswear capsule collection dropped online.
While Rihanna is already well-known for inclusivity when it comes to her fashion campaigns and shows, as well as her beauty and skincare brands, fans were especially pleased to find the 32-year-old’s new range of boxers modelled by plus-size male models.
On Twitter, one tweet showing a plus-size male model on the Savagex website with the caption: “OKAY RIHANNA,” was liked more than 315,000 times.
The tweet was then quoted by another user, who acknowledged why the representation was so important in a tweet that has since been liked more than 383,000 times.
“This is the first body inclusivity for men I’ve ever seen,” they wrote.
The lingerie designer’s decision to feature diverse male models resonated with others as well, with many people praising the singer for the representation.
“It's very cool seeing Rihanna bringing about plus-size representation for men in the modelling industry,” one person tweeted.
Another said: “Never in my adult life have I seen a male model that has a similar body to mine. I feel... almost emotional? Like I finally can buy something I saw and want and KNOW it was made for people like me in mind.”
This is not the first time Rihanna has been applauded for inclusivity and body-positivity. In 2018, the Diamonds singer received similar praise after her New York Fashion Week Savage x Fenty lingerie show, which featured two pregnant models in addition to a range of models of varying body shapes and sizes.
According to the entrepreneur, inclusivity comes naturally when she is designing, as she thinks of the people in her own life.
“When I imagine something, I imagine everyone I know and love being a part of it. I want to make stuff I can see on the people I know, and they come in all different shapes, sizes, races, and religions,” she said during an interview ahead of the latest fashion show, which featured men, women, and non-binary models.
“Whether that comes from my household and my childhood, to the circle of family that I've created around me. I really care that they be a part of what I do."
“Inclusivity for me has always been something second nature. It's not anything I really think about," Rihanna continued.
"I didn't think it would be such a talking point after the fact. The only thing I could think about was including everyone."
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