Campaigners are convincing men to submit topless photos to The Sun's cleavage competition

The competition is looking to crown the winner of the best cleavage in Britain

Men are submitting their selfies to the Sun's "Bust in Britain" competition (Level Up)

The Sun’s infamous "Bust in Britain" competition is back - but this year, feminists are thwarting the search for the “best boobs in the country” with submissions of male cleavage.

An outdated relic of the Sun’s explicit past - they removed the topless photos from their pages three years ago - the newspaper’s cleavage competition hunts for the best boobs in the country and awards the winner £5000 and a “glamorous photo shoot in Ibiza.”

This year, the newspaper's contest caught the attention of Carys Afoko, the executive director of Level Up, a feminist organisation dedicated to ending “sexism for everyone in the UK,” according to their website - who decided to do something about the blatant sexism.

According to Afoko, who spoke to Huffington Post, she decided to persuade men and non-binary people to join the competition after she realised the competition didn’t explicitly state females only.

Describing how her heart sank when she saw the “old-fashioned” competition was “still going,” Afoko said: “When I looked at the terms and conditions, there weren’t actually any gender restrictions.”

Inspired, Afoko and her fellow Level Up campaigners decided to have a bit of fun, with the goal of bringing “the Sun’s competition into the 21st century."

Despite some initial reservations from the men, Level Up was able to convince multiple men to submit their sexy selfies alongside amusing captions.

Noah, a 30-year-old carpenter from Bristol, shared his topless photo and wrote: “My mum thought it would be great to enter the competition. She’s always been proud of my fabulous moobs.”

The Level Up campaign is fighting back against the Sun's cleavage competition (Level Up)

Dewi, another 30-year-old male competitor, showed off his sultry side with the caption: “Britain needs me to win this photo shoot. The pictures would provide a massive boost to public morale.”

A submission inspired by Level Up (Level Up)

And 85-year-old R. Lloyd from Macclesfield wrote: “My wife thinks my chest is my most redeeming feature even after 60 years of being together,” on his submission.

Multiple men have submitted their photos to the newspaper (Level Up)

According to Afoko, the Level Up campaign is attempting to prove “most people in Britain have a slightly more modern idea about what is beautiful” - referring to the mostly skinny, white, young, and big-breasted women featured as top contenders.

With their submissions, Level Up wants to make it clear to the Sun they are “behind the curve on this,” as well as say: “All chests are beautiful.”

The competition for "cleavage queen" will stop accepting submissions on April 28 and so far, none of Level Up’s submissions have been featured on the Sun’s website.