The new, cruelty-free eyeshadow palette that beauty lovers should have on their radar

Illamasqua's latest versatile release will up your beauty game – and it's vegan too

Every beauty lover has their Holy Grail products – items that have earned special places in their make-up and skincare kits that they couldn’t go without. But what exactly is it that sets a product apart?

Chances are, you’ve found your staples through a long process of trial-and-error – looking for the right balance of quality, versatility and brand credentials to create a collection of go-to products. And thanks to Illamasqua’s latest release, you might be about to discover your next make-up essential...

Meet the Movement of Artistry eyeshadow palette

The vibrant Movement Artistry Palette (£38, buy now) is a mix of 12 vegan and cruelty-free shades in both matte and shimmer finishes, which together represent Illamasqua’s Movement of Self-Expression. These are the four commandments that sit at the heart of the brand: revolutionary artistry, pioneering attitude, unrivalled colour and cruelty-free.

Illasmasqua is known for products with impressive pigment and colour payoff, and the palette's varied shades (see below) can be used to create a host of looks, whether you want to try something subtle and chic or eye-catching and glamorous.

The shades include Beauty, a versatile brick matte brown; Truth, a matte bisque; Compassion, a dark matte lavender; Artistic, an ivory matte; Expressive, a matte pine green; Hope, a coral pink shimmer; Inclusivity, a champagne shimmer; Equality, a mint green shimmer; Heritage, a pink copper shimmer; Movement, a peach satin; Understanding, a rust copper shimmer; and Non-conformist, a violet glitter.

“The palette ensures you can use the shades in a variety of combinations, ranging from bold and dramatic tones to soft, neutral hues,” explains Pablo Rodriguez, Illamasqua’s Director of Artistry. “Each section was artistry-inspired and carefully selected to create monochromatic and contrasting colour combinations, in line with the current beauty trends.”

Vegan friendly

What’s more, Illamasqua is 100% cruelty-free, and has been since its launch back in 2008, and some of its products – like the Movement Artistry Palette – are vegan friendly too. Accredited by PETA, Illamasqua is a go-to brand for many people who pledge to use cruelty-free.

Buy the Movement Artistry Palette here and discover more about Illamasqua at illamasqua.com